Flytoyz

American automakers are looking at a hard time these days. In the united states here we have always been about big horsepower and big vehicles. So far we have seen the fall of Oldsmobile and Plymouth and on a few occasions we have gotten the question presented in the back of our minds about Ford motor company, and General motor’s. We all know about Chrysler and Cerberus and how much Cerberus is changing in that automaker and as well as Dodge. It seems to me that thanks to the economy has really beaten down the automotive world and unfortunately the next one possibly on the chopping block is Ford’s Mercury brand.

For instance, no Mercury vehicle currently exists which isn’t a mild rebadge of a Ford product and there has been not a peep regarding future Mercury products. Lincoln too has gotten some love as of late with its new MKS sedan, but a Mercury flag-bearer is conspicuously absent. You have the Grand Marquis right, take off the mercury badge and you have a Crown Victoria, Same with the Sable, its a Taurus and the Mountaineer! Its just an explorer with a face lift!

While the Mariner and Milan could arguably justify their positions in Ford’s lineup, the Sable, Grand Marquis and Mountaineer seem completely irrelevant with what I stated above. Are two models really enough to justify an entire brand? In the world we live today, tomorrow and what we had in yester-year i think the answer is definately a No. While no official announcements have been made regarding the death of the Mercury brand, the new product silence is deafening enough for many to conclude that there’s just not enough money in Ford’s pockets to bring something new to the table and give us at least a minimal Wow factor, at least the Cougar gave us something sporty and something we could modify and enjoy! I bet you that if FoMoCo kept the Cougar in the Mercury lineup it would be the best seller today with how gas prices have gone.

If anything I think this might happen by 2010. Don’t Quote me on this, it’s just a gut feeling.

Here is Mercury’s Lineup with what I added underneath them. They Actually have no Independent/Unique Vehicles. I Dont see this lasting.

Well thats all I have for you today… I hope you liked this article. What do you think about this? Please let us know! We love hearing from you!

I Am VizX And you are NOW IN THE KNOW!!

See ya Thursday on The Mod Shop!