VizX's Automotive Corner 1st edition: Wall St.'s Take On Dodge, A Word On The Cancellation Of The SRT Viper Along With The Possible Fall Of The Dodge Brand.

24/7 Wall St.'s Take on Dodge
"Dodge is part of the Chrysler company which was recently bought out by private equity firm Cerberus. Chrysler management has already said that the company has too many brands and too many dealers. Dodge vehicles will probably be re-branded as Chrysler and Dodge will go the way of the Dodo." - Source

So what does this leave for the JEEP brand? I personally cannot see a Chrysler Ram on the road, or a Chrysler Challenger due to the fact that these models are synonymous with the Dodge name!! They Think Chrysler has alot of brands? Maybe they should look to their competitors like General Motors(13 including euro) or Ford Motor Company(6 global).

"According to Jalopnik, Chrysler was planning to cut more models in addition to the PT Cruiser Convertible, Pacifica, Crossfire and Magnum. Jalopnik is reporting that, according to several of its sources, the decision has already been made that the Dodge Viper SRT10 will be CANCELLED. The decision was reportedly made after Cerberus took control of Chrysler and was not part of the automaker's future product plans prior to its split with Daimler.

While the current 2008 Dodge Viper SRT10 just received an update for 2008 that includes a new version of its iconic V10 engine capable of producing 600 horsepower and a track ready ACR model, it was only ever meant to be on the market for another two years until the fully redesigned next-gen Viper bowed. Since that's reportedly not going to happen, the Viper will reportedly be sold as is through the 2011 model year.

The Viper has never been a cheap car to build, being assembled by hand at the automaker's Connor Avenue Assembly Plant. The obvious argument for killing the halo car is that money spent on developing the next-generation Viper could go towards better interiors and more appealing designs for bread and butter models, the sales of which keep the lights on at the company's Auburn Hills, MI headquarters. The Viper, however, has always been more than just a halo car for Chrysler, it's been a symbol of what the company can do when it's firing on all cylinders. If this report is true, to see it canceled indicates just how lean these times really are for Chrysler under its new management." - Source

I myself think they need to make less vipers,maybe like 300 a year and thats it, make it a hot commodity for people to have and not kill it off completely. Cerberus, I really hope you know what your doing to what currently is an a Great All American brand!

1992 Dodge Viper R/T 10

2008-2011 Dodge Viper SRT10

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